AJUSTE is a Spout Vacuum bottle designed to improve the user experience and tackle common problems in the market. A spout vacuum bottle has a removable cap that has roughly the diameter as a PET bottle. It allows the user to drink
directly from the bottle or pour the drink in a cup. It can keep drinks cold as well as hot for an extended period of time. People use the products during outdoor activities and sport activities, but also for their daily commute.

After carefully recording all responds and collecting all data from previous research as well, I set out to organize outcome data to be more beneficial in later stages defining pain points and possible opportunities. I created 2 main user segments, “Working Individuals” and “ Sports Enthusiasts”.

I started my research assuming everyone would have same experience either positive or negative with their bottles, and went out of it learning that individual’s lifestyles and needs to owning a personal bottle have different impacts and experiences.

Creating personas and showcase their user journeys helps build more connection with the analyzed data from the previous research and provides an idea of how to meet users’ needs or challenges. They also help understand and identify pain points and highlight opportunities as well.

I down-selected some of the most frequently purchased models by diff. brands based on E-commerce statistics and audited them based on some attributes and factors to gain an overview of my competitors’ strengths and weaknesses. Analyzing the brands and products of competitors offered me a well-rounded foundation of knowledge about the market I’m entering.

By creating an affinity map it became easier to understand how to distill the insights gained from the interviews into key opportunities that would relate to the customer needs and goals. By grouping ideas under categories it helped establish a hierarchy to prioritize needs.

I then classified ideas to two main factors, Primary-Form shapers (factors that affect the form drastically) and Secondary-Details (add-ons that can be adapted to any given form)

I started rapid sketching ideas that crossed my mind while carefully taking into consideration the rich insights I gathered so far since the beginning of my project. I then previewed all the ideas and started evaluating them and down selecting the ideas with greater potential.

I then built them rapidly on CAD to be able to 3D print them and conduct a swift usability test internally to validate the prototypes and gain further insights for improvements and developments.

Upon insights gathered from testing initial idea and mock-ups, one design has proven very promising. I focused on the winning design and went on further developing and refining it to finalize my project.

I decided to name my bottle AJUSTE reflecting it’s unique selling point, which is free adjustment to the spout opening to regulate temperature and lower the chances of tongue burns.